The Louvre-Lens, opened in 2012, is an extension of the Louvre in Paris, combining culture with the revitalization of the former mining basin. It brings national collections beyond the capital and embodies an innovative social and economic approach.

Target audience
Local residents, visitors to the Hauts-de-France region, and a wider public distant from Paris.

Objectives
- Revitalize the region through culture
- Make art accessible outside Paris
- Strategically reposition the museum to strengthen its appeal despite its distance from the capital

Brief
Creation of the communication campaign for the exhibition Caractères, dedicated to the history of typography.

Concept
Make the exhibition accessible to all.
Our approach is based on typography as a vector of connection and the unification of ideas.

Sskill : Stratégie de com - DA
Logiciels : Indesign - Illustrator - After Effect