Target audience
Local residents, visitors to the Hauts-de-France region, and a wider public distant from Paris.
Objectives
- Revitalize the region through culture
- Make art accessible outside Paris
- Strategically reposition the museum to strengthen its appeal despite its distance from the capital
Brief
Creation of the communication campaign for the exhibition Caractères, dedicated to the history of typography.
Concept
Make the exhibition accessible to all.
Our approach is based on typography as a vector of connection and the unification of ideas.
Logiciels : Indesign - Illustrator - After Effect